If you’re thinking of starting a real estate business you may have to obtain the appropriate licenses and certifications. You must also decide if you would like to work as broker (helping clients buy or sell houses) or as an agent (representing real buyers and sellers). Additionally, you must make a thorough business plan that outlines your company’s goals, targets market, services, marketing strategies and financial projections.

The choice of a niche can help your real estate business to stand out from the competition. Selecting a specific area for expertise such as short sales or rental property management, will help you identify your strengths and create your own unique value proposition. You must also be aware of local housing inventories, zoning laws, and other factors that could affect the demand for your service.

Real estate is a competitive business, and you’ll need to put in the effort to generate leads and networking with clients. Consider offering discounts or specials, setting up an account on social media and a website, and developing content-marketing strategies, such as informative videos or blogs, to draw customers. Also, create a referral network with professionals who complement your services, such as mortgage brokers or home inspectors. Subscribe to industry publications, and attend real estate Due Diligence Vastgoed events to stay abreast of current trends.